Motel Mingle Forums General Chit Chat Motel Associations

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  • #3361



      Hi guys,
      Just wondering how many of you belong to a motel association in your town, where you meet on a regular basis, be it monthly or quarterly or whatever? Do they still exist? Was ther a benefit from it or was it a waste of time?

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      • #3558

        imageBallina Colonial Motel

        • Topics Started 10
        • Replies 87

          The first thing we did when we came here eleven years ago was to dump the A-frame tariff board that sat on the lawn in front of the motel.

          However, elsewhere in town on the main drag, they proliferated. In 2006 I tried to work with these guys to get them to take them down, as they were giving the town a bad name as the cheap place to stay on the Northern Rivers, which was to the detriment of the rest of us that were trying to make a living. The differential in our and their prices was widening and not sustainable.

          Surprise, surprise, they all agreed that following the Christmas Holiday period (when boards are not displayed), they would not put them back up. Success I though! But oh no, after a month, one lady put her board back up and the rest follow suite soon after.

          Not to be disheartened, the following year I tried a new tack. O.K., keep your tariff boards but agree to increase them all by $5 in the January and a further $5 the next year. Again consensus and all the rates went up $5 in mid January. But oh no, we get a bad February for business and low and behold the same lady drops her price back and the rest follow! At which point I gave up wasting my time!

          Since then a couple at the far end of town agreed between themselves to get rid of their boards and not compete with each other and as a result are doing very nicely thank you.

          Interestingly, last December I did an exercise to see exactly how much these guys had put their Tariff Board rates up since April 2006. The average was just 25% in eight years, whereas the two that took down their boards had increased their prices by 42%.

        • #3554


          • Topics Started 22
          • Replies 232

            Hi Ballina Colonial, it was me that mentioned tariff boards- the scourge of the motel industry, (along with OTAs).

          • #3414


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            • Replies 21

              Hi, in Toowoomba we have an email group of motels, great for busy times to share room availability and fill those last minute cancellations, also good for warning about undesirables doing the rounds, the police also use it to share person of interest information. I think there was an informal meeting group about 6 – 7 years ago but like everything in the motel industry not many had the time to attend meetings.

            • #3411

              imageBallina Colonial Motel

              • Topics Started 10
              • Replies 87

                Many, many years ago (before my time) Ballina had a very ‘informal’ motelier’s get together. Then someone wanted to formalise it and have minutes etc. and everyone ran away. When I arrived in 2003, moteliers were not even talking to each other and working together. They were suspicious of me as I talked to everyone!

                I and a couple of other accommodation providers eventually formed an Industry Tourism & Hospitality Association; membership based and at its height had 67 members, but that is different and another story.

                Somebody mentioned ‘tariff’ boards in this connection, but can’t remember who or where. There is a bit of history here too.

              • #3377


                • Topics Started 12
                • Replies 90

                  Nope no associations in our town either. I am not sure there is a need for me to be involved with other operators….

                • #3363

                  Mr PetersenMr Petersen

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                  • Replies 61

                    We have never been in an association. I would be interested to hear what others have to say, though.

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