Motel Mingle Forums AAA Tourism Is AAA Tourism nearing the end of it’s life cycle?

This topic contains 13 replies, has 11 voices, and was last updated by Mr Petersen Mr Petersen 4 years, 8 months ago.

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  • #524

    Motel Mingle
    Motel Mingle

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      Is AAA Tourism nearing the end of it’s life cycle?  Let us know your thoughts!

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    • #3295

      Mr Petersen
      Mr Petersen

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        AAA Rating is a crock.. I spoke about this years ago and nothing has changed.

        We have a 5-star system. Ok. So middle of the road is 3 stars.therefore a 3 star. Otel should be a very high standard B and B with excellent cleanliness, new fittings and all the things that the average person would expect.

        Reality is that a 3-star is usually a tired dump that needs a lot off work.
        3.5 is a different matter and 4 should be brilliant. Any higher rating requires full time staff and exceptional rooms.

        Where are the 1 and 2 star properties. Is anyone out there a 1 star AAA RATED property.

        I bet there are none. So what is the point. In reality we have three standards
        3, 3.5 and 4. Higher is usually for large 24 hour hotels.

        Most motels are 3.5 or 4. So guests would only pick between these two standards.

        A one star should really be what a 3 is.

        I won’t be leaving AAA as we are required to remain as part of the lease. AAA needs to change or go away.

      • #1883


        Star Rated Properties Group

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          Today the sky is falling, the sky is falling, as the chicken said!

          The end of the moratorium period for STAR Rated Properties in the Hotel/Motel catagories. From today, those properties that have not made the changed required to maintain their current STAR Rating with AAAT, will be marked down at their next assessment.

          We know many have taken advantage of this and will now not renew their licences at the end of 2013 and go Self-rated. I would however draw your attention to an article that appeared in The Australian just last month, that may give you an indication of the new direction AAAT want to take:

          Starstruck Hotels on Notice Over Self-rating

          ——————————————————————————–

          THE owners of Australia’s hotel and accommodation star-rating system are calling for an overhaul as operators persist in self-rating or billing their hotels as six star when there is no such thing.

          NRMA chief executive Tony Stuart said the nation’s hotel star-rating system, which is controlled by several automobile clubs including the NRMA, needed reviewing because some properties were self-rating with mixed results. Mr Stuart said the TQual accommodation rating system instituted by federal Labor under former tourism minister Martin Ferguson should also be reviewed by the incoming Coalition government.

          “James Packer can assume that (the hotel) he is developing at Barangaroo is equivalent to a six-star. Currently there is not a six-star rating for a hotel in Australia,” said Mr Stuart who is attending the World Travel & Tourism Council Asian Summit in Seoul this week.

          “There are no six-star ratings in many parts of the world,” Mr Stuart told The Australian. A five-star rating is presently seen as the ultimate acknowledgement of a property’s quality.

          Tourists wanted to know what standard of property they had booked, he said.

          Mr Stuart, who has about $300 million worth of tourism assets on the NRMA balance sheet, said consumers wanted a better system given some of the questionable accommodation ratings on Trip Advisor. “Trip Advisor has been very contentious,” he claimed.

          “There is (also) an issue in self-rating. We want to sit down with the Coalition and discuss how do we make star ratings relevant. That may mean rating every single property in Australia.”

          At present, the automobile groups send inspectors to rate hotels only if the property has requested it. “We are conscious there is a growing abuse of self-rating,” he said.

          ——————————————————————————–

          by: LISA ALLEN, IN SEOUL
          From: The Australian
          September 12, 2013 12:00AM

        • #1882


          Star Rated Properties Group

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            We have had this same conversation with AAAT…and yes, the publishing arm of the operation, whilst charging these guys a premium to advertise, will take the money. The concept of ‘exclusivity’ to STAR Rated Properties is commercially not understood by them!

            You have to realise that there are three vested interests here, each with their own board of directors. The Automobile Clubs at the top, then the Publishing Company and then finally AAAT. Hardly a dynamic business environment to work in! Each board in trun has to approve or otherwise every move that is made. I would hate to be the CEO or GM of AAAT, as all they have authority to do is administer.

          • #1858


            BMM

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              I have now noticed that AAA tourism website now shows some non star rated properties on its website.

              2 years ago, I had a lengthy debate with AAA on its decision to let non rated properties pay to advertise in the Accommodation guides stating that it is deceiving to the public as they would perceive that AAA had rated all properties listed.
              This shows that AAA will do anything for the DOLLAR and makes it counter productive for me to stay as a Star Rated property.
              We are all in business to make money, but you cannot sell out your ethics.

            • #1362


              Star Rated Properties Group

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                Eco Inn, the problem for leaseholders is not as bad and you may think! ‘Opinion’ is that your landlord cannot hold you to retain a particular STAR Rating, only a STAR Rating. The courts would deem that AAA Tourism have made a ‘material’ change to the Assessment Program criteria and thus would not uphold the lease requirement.

                This is a two edged sword, which on the one hand you can accept a downgrade to 3 STAR without fear of retribution from your landlord and on the other, you can use it as leverage to get your landlord to put his hand in his pocket to get such items as he may be responsible for (ie bathrooms) upgraded to retain your 3.5 STAR. If your landlord does not want to maintain the standard of his investment than you can even have an addendum added to you lease to be Self Rated.

                We know this is happening

              • #1294


                bradmartin

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                  Another thing to be aware of is many government and private company’s require hotel / motels to be a certain star rating before they can book in their staff. Unfortunately self rated property’s will miss our on this business until government and industry catch up to the leisure market.

                  Property manager
                  Quest apartments

                • #1287


                  BMM

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                    While I applaud your decision and somewhat agree with the choice to ditch AAA, it is always interesting to see Moteliers self-rate using a 5 point system. Many still use the wording star rating on their sites.
                    The plain truth is if you were a 4 star under the old system, you are possibly only a 3 to 31/2 under the new system., and if you dont consistently spend money on major refurbishment can not realistically still promote a rating of 4.
                    I have had lengthy conversations with AAA and spoken of my concern of a system that never made use of 1 or 2 stars, but hope that in 3 to 5 years that the public will get used to the new rating.
                    Self rated properties must be vigilant and adjust their rating in line, or the public will mistrust self rated properties

                  • #1160


                    EcoInn Warners Bay

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                      Big issue for most lessees is that leases contain a reference to the Star Rating Scheme, our property requires us to maintain a 3.5 star as part of our lease agreement.

                    • #1157


                      Clonmara

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                        We have been members for 15 years and have watched AAA miss more chances of supporting operators than offer real busines assistance.
                        We find the new rating system quite rediculous and are more concerned about Trip Advisor ratings.
                        The cost for us, just to maintain our rating would exceed $20,000 and the guest will get very little for it.
                        We are currently number 1 for our catagory with Trip Advisor.
                        That will do us.

                      • #1146


                        W3BEE

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                          Most guests do not know or care what AAA Star Ratings mean. Tripadvisor is huge now and Wotif and other online comment areas are allowing guests to comment and read reviews of motels. Stop giving away your money it just isn’t worth it. No one really cares what car clubs think about our motel but do care what other guests think about the stay they had.

                        • #1142


                          123daily

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                            AAA Ratings are so yesterday. We will not renew our subscription this year.

                          • #1094


                            OnTheCoast

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                              This will be our last year as a member. With all the travel reviews and other info readily available at our finger tips,the ratings just don’t carry the weight they used to.

                            • #614


                              Living It Up

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                                We have recently decided to not continue with our AAA Star Licence simply due to the current technology with internet bookings and reviews. We found that over the last few years that people have stopped worrying about what rating we are. Good Bye AAA TOURISM..

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