I have now noticed that AAA tourism website now shows some non star rated properties on its website.

2 years ago, I had a lengthy debate with AAA on its decision to let non rated properties pay to advertise in the Accommodation guides stating that it is deceiving to the public as they would perceive that AAA had rated all properties listed.
This shows that AAA will do anything for the DOLLAR and makes it counter productive for me to stay as a Star Rated property.
We are all in business to make money, but you cannot sell out your ethics.