Hi Busybees
I’m not necessarily the best at keeping our figures on where our business originates – when I took the business listing with TA I went in all guns blazing to get stats, however this hasn’t continued. In saying that, TA send a monthly report, and as per Portland Cabbage’s comment, we have a tracked phone number so you can see how many people rang that number. In July I received 34 calls (I’m not sure of the conversion rate to actual bookings), and 56 clicks. My understanding is the clicks is the number of times people clicked on our website address via TA – once again, unsure of conversion, but you’ve gotta be in it to win it! :)
Hope this helps.