Hi, Our website has a "Special Loyalty Rate" option set up by our provider where we can offer either a dollar or a percentage discount over what is shown on the OTA's as well as equal rates, the guest has the option to choose which rate to book, we have not had any of them question us on this yet and as mentioned by Ballina Colonial we can always shout "Fair Trading". on a positive note we have finally had all 113 reviews filter through onto the "New Wotif" after weeks of hounding them. it was amazing how quickly they came back to us when I made a comment on Facebook instead of phone calls that were not answered and emails that were ignored. The power of social media.