I do not believe that TripAdvisor reviews are as influential as they once were. Five years ago, yes, but now with all the OTAs having review options, the world has changed and potential customers are looking at reviews as they book online.

Did you know that Booking.com's reviews now account for over 50% of all accommodation reviews and whilst we get anonymous reviews and can only answer to those that 'comment' rather than 'score', at least they did book with us.

On that basis, maybe we should be taking Booking.com more seriously?