Google Adwords is another must do, just to get you in your potential customers face. We put a monetary limit on this, which is about $100 per month. There is no way of assessing its viability, as it does not result in online booking, just phone calls.

Have you ever noticed that if you go into Google and do some research on a company for example, all of a sudden they come up as a 'banner' advertisement in a subsequent website you visit?

It's called "remarketing". Facebook has been doing a similar thing too.

There is a snippet of code that is pasted into the website, and it tracks you via a cookie. Once you've visited the site, ads for that website start appearing everywhere you go.

Apparently it's quite effective. Personally, I find it annoying.