Tripadvisor don't care about anyone's business. I have had 4 reviews from ficticious guests. I have asked tripadvisor to request a motel receipt to prove they have stayed but they refused. You can review any motel you want from your lounge room and not have even been to that country/state /city.
There site is just bull.... and they take no responsibility for any review posted if you read the little disclaimer at the bottom of the review. In summing up TRIPADVISOR SUCKS !!!!