I think that the Chain idea has lived it life.
We are now living the new age internet life and have to move on and get on the bandwagon.
There are a large number of internet accommodation providers that will list your site for a commission ...eg wotif booking.com etc. The cost of the commission out weighs the monthly chain costs for pens stationary etc.
It is 2014 not 1990 so move on and cancel the chain franchise. Also while you are at it cancel cartoscope maps and AAA tourism and you will not look back.